Center for Bioethics and Medical Humanities just held the Raboan Discussion Forum on Wednesday (03/08). On that occasion, the title raised was Selling Health Services in A Good Way. The material was presented by the speaker: dr. Nur Azid Mahadinata. Meanwhile, the moderator is dr. Tiea Khatija.

Selling healthcare has been a topic of conversation for a long time among people in the healthcare services. The advertising strategies we have encountered so far are:
• Forming Associations or Directing Indirect “Can” Benefit
• Focus Only On Successfully Handled Cases Without Showing True Probability
• Use of Ambiguous Words or Sentences read more

Wednesday, February 2, 2022, the Center for Bioethics and Medical Humanities held a Raboan Discussion Forum with the theme Consumer Behavior in Health Industry. This theme was presented by Dr. Shine Pintor S. Patiro, S.T., M.M from the Faculty of Economics at the Open University. Meanwhile, the moderator was Puri Swastika GKD, S.E., M.Sc.

The Covid-19 pandemic has brought new dynamics to the Health industry players. This happens because there is a change in consumer behavior as a result of the increasing need for health goods and services. Dr. Pintor explained that during the pandemic, consumer behavior in the health industry became an issue that was widely discussed. read more