Center for Bioethics and Medical Humanities just held the Raboan Discussion Forum on Wednesday (03/08). On that occasion, the title raised was Selling Health Services in A Good Way. The material was presented by the speaker: dr. Nur Azid Mahadinata. Meanwhile, the moderator is dr. Tiea Khatija.
Selling healthcare has been a topic of conversation for a long time among people in the healthcare services. The advertising strategies we have encountered so far are:
• Forming Associations or Directing Indirect “Can” Benefit
• Focus Only On Successfully Handled Cases Without Showing True Probability
• Use of Ambiguous Words or Sentences